Description
DMI Specialist – Strategy and Planning
In today’s modern era, digital strategy & planning has increased in importance within businesses and organizations. As the process of strategizing & planning has evolved, it has become more complex due to the emergence of new technologies and therefore it is important to constantly refresh with new strategies and plans.
Strategy & Planning can be described as an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue the strategy. In simpler terms, strategy & planning is the process of thinking how to achieve a goal and the steps needed to be taken to achieve it.
The DMI Specialist Course in Strategy & Planning will consolidate the essential skills needed to manage a digital marketing strategy for your business/organization. In other words, helping you understand the significance of strategizing and planning and how it could benefit towards running a successful organized business.
What Will You Learn in the DMI Specialist Course in Strategy & Planning?
This specialist course in digital strategy & planning will introduce you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making. The following is the course outline of the DMI Specialist Course in Strategy & Planning: –
- Introduction
- Traditional Communications
- Digital Communications
- Digital Channels
- Marketing Automation
- Budget and Resourcing
- Big Data & Analytics
- Digital Leadership
- Strategy Formulation & Plan
Who is this DMI Specialist Course in Strategy & Planning for?
The DMI Specialist Course in Strategy & Planning is suitable for individuals who are responsible for planning, building, executing, managing, and reporting on strategies & plans based campaigns. This includes digital marketing generalists, specialists, and managers; team leaders; business consultants and developers. In addition, this course is also suitable for those who are inspired by career change and wants a new challenge, entrepreneurs who want to be more digitally-savvy and more.
Why Join the DMI Specialist Course in Strategy & Planning?
By joining the DMI Specialist Course in Strategy & Planning, you will be able to enhance and develop new digital strategies and planning techniques which will allow you to grow your business into a successful, profitable one.
In summary, these detailed and structured modules will teach you the essentials of digital strategy & planning along with an accredited certification from Digital Marketing Institute.
Upon completion of this course, you’ll be able to: –
- Strategize and plan digitally and effectively. (SWOT Analysis, Information Gathering etc.)
- Budget and resource digital campaigns. (maximize ROI)
- Use cutting-edge analytic tools.
- Mentor and lead your team into digital marketing activities.
- Understand the use of marketing automation tools.
- Understand the benefits and challenges of digital communications.
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