{"id":1384,"date":"2020-04-13T18:23:47","date_gmt":"2020-04-13T10:23:47","guid":{"rendered":"https:\/\/store.excelacademy.my\/?post_type=product&#038;p=1384"},"modified":"2026-05-26T12:19:19","modified_gmt":"2026-05-26T04:19:19","slug":"dmi-specialist-strategy-planning","status":"publish","type":"product","link":"https:\/\/store.excelacademy.my\/index.php\/product\/dmi-specialist-strategy-planning\/","title":{"rendered":"DMI Specialist \u2013 Strategy and Planning"},"content":{"rendered":"<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"34\" data-lineheight=\"49px\">DMI Specialist \u2013 Strategy and Planning<\/h2>\n<p>In today\u2019s modern era, digital strategy &amp; planning has increased in importance within businesses and organizations. As the process of strategizing &amp; planning has evolved, it has become more complex due to the emergence of new technologies and therefore it is important to constantly refresh with new strategies and plans.<\/p>\n<p>Strategy &amp; Planning can be described as an organization\u2019s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue the strategy. \u00a0In simpler terms, strategy &amp; planning is the process of thinking how to achieve a goal and the steps needed to be taken to achieve it.<\/p>\n<p>The DMI Specialist Course in Strategy &amp; Planning will consolidate the essential skills needed to manage a digital marketing strategy for your business\/organization. In other words, helping you understand the significance of strategizing and planning and how it could benefit towards running a successful organized business.<\/p>\n<p><strong><u>What Will You Learn in the DMI Specialist Course in Strategy &amp; Planning?<\/u><\/strong><\/p>\n<p>This specialist course in digital strategy &amp; planning will introduce you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making. The following is the course outline of the DMI Specialist Course in Strategy &amp; Planning: \u2013<\/p>\n<ul>\n<li>Introduction<\/li>\n<li>Traditional Communications<\/li>\n<li>Digital Communications<\/li>\n<li>Digital Channels<\/li>\n<li>Marketing Automation<\/li>\n<li>Budget and Resourcing<\/li>\n<li>Big Data &amp; Analytics<\/li>\n<li>Digital Leadership<\/li>\n<li>Strategy Formulation &amp; Plan<\/li>\n<\/ul>\n<p><strong><u>Who is this DMI Specialist Course in Strategy &amp; Planning for?<\/u><\/strong><\/p>\n<p>The DMI Specialist Course in Strategy &amp; Planning is suitable for individuals who are responsible for planning, building, executing, managing, and reporting on strategies &amp; plans based campaigns. This includes digital marketing generalists, specialists, and managers; team leaders; business consultants and developers. In addition, this course is also suitable for those who are inspired by career change and wants a new challenge, entrepreneurs who want to be more digitally-savvy and more.<\/p>\n<p><strong><u>Why Join the DMI Specialist Course in Strategy &amp; Planning?<\/u><\/strong><\/p>\n<p>By joining the DMI Specialist Course in Strategy &amp; Planning, you will be able to enhance and develop new digital strategies and planning techniques which will allow you to grow your business into a successful, profitable one.<\/p>\n<p>In summary, these detailed and structured modules will teach you the essentials of digital strategy &amp; planning along with an accredited certification from Digital Marketing Institute.<\/p>\n<p>Upon completion of this course, you\u2019ll be able to: \u2013<\/p>\n<ul>\n<li>Strategize and plan digitally and effectively. (SWOT Analysis, Information Gathering etc.)<\/li>\n<li>Budget and resource digital campaigns. (maximize ROI)<\/li>\n<li>Use cutting-edge analytic tools.<\/li>\n<li>Mentor and lead your team into digital marketing activities.<\/li>\n<li>Understand the use of marketing automation tools.<\/li>\n<li>Understand the benefits and challenges of digital communications.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<h3><strong>DMI Specialist in Strategy &amp; Planning by Digital Marketing Institute<\/strong><\/h3>\n<p><strong>Study 100% Online and Be A Certified Digital Marketing Specialist in Strategy &amp; Planning.<\/strong><\/p>\n<p>Topics Covered Include:<\/p>\n<ol>\n<li>Introduction<\/li>\n<li>Traditional Communications<\/li>\n<li>Digital Communications<\/li>\n<li>Digital Channels<\/li>\n<li>Marketing Automation<\/li>\n<li>Budget and Resourcing<\/li>\n<li>Big Data &amp; Analytics<\/li>\n<li>Digital Leadership<\/li>\n<li>Strategy Formulation &amp; Plan<\/li>\n<\/ol>\n<p>The Course Fee covers<\/p>\n<ul>\n<li>Access to Excel Academy&#8217;s Online Learning Management System For 6 Months<\/li>\n<li>1 Pearson Vue Examination Voucher (worth USD200)<\/li>\n<li>Access To Digital Marketing Institute Membership (worth USD175)<\/li>\n<\/ul>\n<p>If you have any enquiries, kindly contact us at 03-74997190 or email to training@excelacademy.my.<\/p>\n","protected":false},"featured_media":1377,"comment_status":"open","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"product_brand":[],"product_cat":[37,36],"product_tag":[],"class_list":{"0":"post-1384","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digital-marketing-courses","7":"product_cat-digital-skills-education","9":"first","10":"instock","11":"virtual","12":"taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/product\/1384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/comments?post=1384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/media\/1377"}],"wp:attachment":[{"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/media?parent=1384"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/product_brand?post=1384"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/product_cat?post=1384"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/store.excelacademy.my\/index.php\/wp-json\/wp\/v2\/product_tag?post=1384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}